Our mission is to help clients improve their business through a proven way of strategy execution.
TAG. Leading in Strategy Execution.
We are dedicated perfectionists. Committed trainers, coaches, team leaders, consultants and athletes, all working at a full operational Strategy Execution company. We have made it our mission to improve your business through a proven way of strategy execution. Our way of doing that? A unique workshop and coaching approach based on the marine’s philosophy called Mission Command.
Day-in-day-out we work on translating strategic plans into action, motivating teams and coaching leadership you can build on. Our background in Marine, Sports and MBA Master ensures the best possible combination between theory and hands on. We work for clients that range from lawyers to grocery chains - entertainment providers to financial and insurance companies. Each with a unique business case, looking for the best way to move forward. For each client we work our effective approach to ensure all actions lead to that one common goal. Dedicated since 2005.
We are excited to get to know you and see how we can help your company move forward. Don’t hesitate to call us at +31 (0) 64271 4114. We are ready to start building. New steps for new horizons.
The TAG team is ready for every strategic execution case.
We make sure to be on top of your development.
Saskia has a profound interest in the variables that enable people and teams to build the fundaments of trust and commitment in order to achieve their goals. Out of her love to make a difference in this area, she started TAG (Trust in Achieving Goals) in november 2005. She has coached many international teams and individuals from different cultural backgrounds. Her style is open, honest, enthusiastic and inclusive. Saskia earned a Business Administration degree in the USA, a Master in Communication at the University of Amsterdam, diverse (Post)Graduate Coach diplomas and is certified as assessor using the the Birkman Method.
In both military and business life, Walter has worked at a strategic level, either with political and military leaders or with supervisory and executive boards. Inspiring people to achieve the extra ordinary, is his passion. His style is energetic, straight and compassionate. During his 16 years with the corps, Walter has taken part in several operations and been rewarded with the Medal of Honour in silver. He loves challenges that are highly audacious and ask for commitment; which lead him in 2014 to the nr 1 position on the Iron Man Long Distance World Rankings. He joined Saskia as an owner in TAG in 2011.
Erik started his career as an officer in the Royal Netherlands Marine Corps and is part of our TAG Team since 2016. He completed Nijenrode University and earned a Master degree in International Management at the American Graduate School of International Management. After sales management positions in the IT, he was responsible for the turn around and culture change of Reesink NV. Over the last 20 years Erik, as an entrepreneur, helped to build from scratch a cosmetics brand with over 100 stores in 14 countries. He loves to bring people together and coach them in becoming successful with their operations.
My aim is to be useful to people who wish to operate at their best. What I offer, over and above conventional coaching and other cognitive approaches, are specific processes, working with the sub-conscious, that produce results and a level of skill and experience that allows me to make good use of them. I am a former Royal Marines Commando of 20 years service, finishing my time at the Commando Training Centre in Devon. In 2000 I was awarded the MBE for my part in a mountaineering expedition during which I became the 10th Briton to summit the world’s third highest mountain. Kangchenjunga, in the Eastern Himalaya stands 8,586m or 28,186ft above sea level and to date, this remains the highest altitude ever reached without oxygen by a British Serviceman. I remain very proud of this achievement which was made possible by the military as a whole and in particular, the great team I was part of. I left the military in 2004 and have enjoyed being employed on a freelance basis in the corporate ‘High Performance Team Development’ sector as well as assisting in or running many different projects,
'During my 25 years serving in the Royal Marine Commandos I was lucky enough to be a member of a team that broke a world record, to compete internationally at sport and to undertake challenging mountaineering expeditions. This made me determined to work with people who wanted to be 'high performers'. My family plays the most important part in my life but I also enjoy all outdoor pursuits as well as watching rugby and football' During his time in the Royal Marines, Jed Spent six years at Joint Services Mountaineering centres as well as three years at the Royal Naval School of Leadership and Management Training. He joined the business world in 2001 as a lead coach heading a team of 10-12 individuals facilitating global conferences and High Performance Team workshops.He is now working closely with a number of clients, combining strategic alignment with inspirational leadership and high performance behaviours. Jed has a real passion for enabling others to achieve higher levels of performance, he is part of our TAG team since 2011.
Laetitia is a highly energetic French national, who has lived in the Netherlands for over 18 years. She has the ability to understand an organisation and its environment rapidly in order to help design a strategic framework which fits. During her position as Director of CorporateStrategy at Dutch utility Eneco, she worked with TAG Group in launching the renewed Strategy mid 2015, aligning the organisation behind its vision. She has a deep understanding of the complexity of fostering innovation within a company which has been working in a traditional environment for decades. She is part of our TAG Team since 2018.
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